How to Set Up Google Analytics Tracking In Shopify?

12 minutes read

To set up Google Analytics tracking in Shopify, you first need to create a Google Analytics account if you don't already have one. Once you have an account, you can obtain the tracking code from Google Analytics.


Next, log in to your Shopify admin panel and navigate to the "Online Store" tab. From there, click on "Preferences" and scroll down to the "Google Analytics" section. Paste the tracking code you obtained from Google Analytics into the provided field.


Save the changes, and Google Analytics tracking will now be set up on your Shopify store. You can track important metrics such as website traffic, user behavior, and conversions through Google Analytics to better understand your customers and optimize your online store performance.

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How to set up Google Analytics tracking in Shopify?

  1. Sign in to your Google Analytics account or create a new account if you don't already have one.
  2. In your Google Analytics account, create a new property for your Shopify store by clicking on the "Admin" tab on the bottom left corner, then selecting "Create Property" under the Property column.
  3. Fill in the necessary information for your property, such as the website name, website URL, industry category, and reporting time zone.
  4. After creating the property, you will be provided with a Tracking ID. Copy this Tracking ID.
  5. Log in to your Shopify store admin dashboard and go to the "Online Store" section.
  6. Click on "Preferences" and scroll down to the Google Analytics section.
  7. Paste the Tracking ID that you copied earlier into the "Google Analytics Account" field and click on "Save".
  8. Google Analytics tracking is now set up on your Shopify store. You can start tracking and analyzing visitor data by logging in to your Google Analytics account.


It may take some time for data to start populating in Google Analytics, so be patient and check back periodically to view your store's performance metrics.


How to set up custom reports in Google Analytics for Shopify?

To set up custom reports in Google Analytics for Shopify, follow these steps:

  1. Log in to your Google Analytics account.
  2. Click on the Admin tab at the bottom left corner of the page.
  3. In the Account column, select the account that contains the Shopify website you want to create custom reports for.
  4. In the Property column, select the property that corresponds to your Shopify website.
  5. Under the View column, select the view you want to create custom reports for.
  6. Click on "Customization" in the View column.
  7. Click on "Custom Reports" and then click on the "+ New Custom Report" button.
  8. Enter a title for your custom report and define the metrics, dimensions, and filters you want to include in the report.
  9. Click on "Save" to save your custom report.
  10. To view your custom report, go back to the "Custom Reports" section under "Customization" in the View column.


You can now view and analyze the data in your custom report to track specific metrics and dimensions related to your Shopify website in Google Analytics.


How to set up enhanced e-commerce tracking in Shopify using Google Analytics?

To set up enhanced e-commerce tracking in Shopify using Google Analytics, follow these steps:

  1. Log in to your Google Analytics account and navigate to the Admin section.
  2. Under the Property column, click on E-commerce Settings.
  3. Toggle the Enable E-commerce button to "On".
  4. Go back to the Admin section and click on Tracking Info -> Tracking Code. Copy the Google Analytics tracking ID.
  5. Log in to your Shopify admin dashboard and go to Online Store -> Preferences.
  6. Paste the Google Analytics tracking ID into the Google Analytics account field.
  7. Install Google Tag Manager on your Shopify store. Go to Google Tag Manager and create a new account or use an existing one.
  8. Set up a new container in Google Tag Manager and add the provided container code to your website.
  9. Configure Google Tag Manager to work with Shopify by adding the necessary tags and triggers for enhanced e-commerce tracking.
  10. Test the setup by making a test purchase on your Shopify store and checking the data in Google Analytics to ensure that enhanced e-commerce tracking is working correctly.


Once you have completed these steps, you should have successfully set up enhanced e-commerce tracking in Shopify using Google Analytics. You will now be able to track and analyze important e-commerce metrics such as product views, add to cart actions, and purchase behavior to gain valuable insights into your customers' shopping patterns and optimize your online store for better performance.


How to track conversions in Google Analytics with Shopify?

To track conversions in Google Analytics with Shopify, follow these steps:

  1. Set up Google Analytics on your Shopify store by going to your Shopify dashboard and navigating to Online Store > Preferences > Google Analytics. Enter your Google Analytics tracking ID and save the settings.
  2. Make sure that your Google Analytics account is set up to track ecommerce conversions. Go to your Google Analytics account, navigate to Admin > View Settings > Ecommerce Settings, and toggle the setting to "On" for Enable Ecommerce.
  3. Set up Enhanced Ecommerce tracking on your Shopify store by going to the Google Analytics documentation and following the instructions to implement Enhanced Ecommerce tracking on your Shopify store.
  4. Set up Goals in Google Analytics to track specific conversion actions on your store, such as completed purchases or newsletter sign-ups. Go to your Google Analytics account, navigate to Admin > View > Goals, and create a new goal for each conversion action you want to track.
  5. Monitor your conversions in Google Analytics by going to the Conversions section and selecting the specific goals you want to track. You can view conversion rates, revenue generated, and other metrics related to your conversion goals.


By following these steps, you can easily track conversions in Google Analytics with Shopify and gain insights into the performance of your store and marketing efforts.

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